TTM | New Year's Revolutionaries

Spotlighting Ireland's most exciting creatives

Every year, The Tenth Man releases its annual celebration of the rising stars of the creative industries. This is a list of people set to change the game in the following year. Not people with a fleeting viral moment, but real movers and shakers who are actively changing the landscape of Irish culture.

I was a key figure in curating the 2022 lineup, using my trend-spotting skills and keen cultural understanding to refine the list. It includes diverse creatives across all disciplines, including music, fashion, art, sport, social media, and more. I then worked with my team on a social strategy to help us make the most impact and conducted interviews with all of our talent.

We made individual posts for each member of our Class of 2022, accompanied with quotes and copy describing what makes them a true New Year's Revolutionary. This was one of the highest performing series of posts on The Tenth Man's Instagram in 2022.

Project created in collaboration with

Executive Creative Director: Richard Seabrooke

Head of Culture: Eric Davidson

Copywriter & Researcher: Kerry Mahony

Art Direction & Design: Aisling Redmond, Róisín Jordan

Photographer: Evan Doherty

Agency: The Tenth Man