The Great Reset | Message To Mum

A creative industry movement to encourage positive change

When the world was put on pause in 2020, there was an unexpected benefit that no-one expected. Emissions were reduced by up to 7% thanks to lockdown, showing that everyone slowing down was having a positive impact on our climate.

The Great Reset launched their global creative competition by asking creatives to challenge everyday people to come together to help the planet. We weren't asking them to overhaul their lifestyle, just maintain the small, sustainable habits they picked up during this time of pause.

My radio ad personifies Mother Earth as an actual mother, leaving an emotive voicemail for their child. The award-winning piece was featured on LBB, Adworld, and IAPI.