Red Bull | SoundClash

Two crews. Two stages. One epic music battle.

Red Bull has been bringing SoundClash, its unique musical experience, to cities across the world since 2006. The concept is simple - two artists battle it out in front of a live audience, with a decibel meter to measure cheers from the audience. And now, for the first time, Red Bull SoundClash is coming to Dublin's iconic RDS.

We were briefed on creating a TVC that resonates with youth culture and is reflective of the event's signature excitement and energy. We drew inspiration from the word of gaming to create our film, which shows the two teams stoking some friendly rivalry as they prepare to battle. I wrote the script inspired by old-school Street Fighter games to add further punch and pizzaz to the film.

Game. On.

Project created in collaboration with

Art Direction & Design: Andy Forshaw

Copywriting & Script: Kerry Mahony

Head of Culture: Eric Davidson

Producers: Ellen Bennett & Martha Mullane

Director: Bobby Zithelo

DOP: James Clarke

Editor: Adam O'Dwyer

VFX: Ian Downes

Agency: The Tenth Man